It’s great that you’re taking such a proactive step in promoting and raising awareness for your non-profit. Indeed, visibility is essential for generating interest in your cause and initiative.
However, there is a mystery to unravel: there exists a gap between where you are today as a non-profit and where you aspire to be with your mission. This gap can only be bridged by a group of people known as stakeholders—donors, supporters, media representatives, and volunteers.
The challenge lies in the fact that these stakeholders will only engage with your non-profit if they KNOW, LIKE, and TRUST your organization. We refer to this as the credibility funnel. Consequently, any effort you invest in non-profit marketing should be aimed at making your nonprofit KNOWN, LIKED, and TRUSTED.
So, what’s the next step? Gather your team and ask, “How can we be known?” From this question, a myriad of ideas will emerge, including social media awareness, website creation, workshops, and branding.
Once you’ve established a plan for visibility, shift the conversation to, “How can people like our organization?” Again, brainstorm ideas such as creating share-worthy content and capturing visually appealing, emotional photos of your workshops and events.
Now, here’s the beauty of the credibility formula: when people KNOW and LIKE you, they naturally begin to TRUST you. Once trust is established, individuals are far more likely to engage with your cause as donors, supporters, and volunteers.
Your efforts to promote and raise awareness of your non-profit are commendable, and I truly hope this information helps you navigate your way forward.
To further assist you, my team would be delighted to compile a free non-profit website proposal for your review, which you can also share with your team. This investment in a non-profit website is only $135 USD, inclusive of hosting (emails included) and domain registration for one year.
Take this vital step today and watch your non-profit thrive! Reach out through our call to action buttons on our website or WhatsApp Tapiwa at +263719464406.
